Challenge: Expand the external perception of the national YMCA organization to a caused-base community builder where joining means so much more.
Insight: People equate the “Y” with a swim and gym destination.
Strategy: Use video storytelling with humans dance to literally reshape perceptions and showcase community impact.
Roles:
Digital activation strategy
Engagement ideation and execution including multiple proprietary videos featuring America’s Got Talent Catapult Dance, supporting OLA and social content calendar
So Much More. Leading the Way to Healthy Living.
Catapult to Greatness at the YMCA
Supporting Our Neighbors
Landing Page
Digital Banners
