Challenge: How does an association compelled its tech-averse construction attendees of CONEXPO/CONAGG to leverage technology to fuel the industry? get hands-on and imagine what’s next for the future of their industry.
Insight: The various attendee segments has a commonality: A pride in being makers and history of do-it-“yourselfism”.
Strategy: Appeal to the hands-on, roll-up your sleeves nature of attendees with an experience that captures their imagination, but also educated by putting them in the driver’s seat.
Created overarching experience and content strategy
Content curation: Screened and interviewed over 60 prospective exhibitors for 75,000 sq. ft. experience. Converted their technology into easy-to-understand engagement experiences.
HeroX Prize: Analyzed and judged 42 HeroX prize entries for infrastructure innovation. Created audience friendly touchscreen presentations for finalists.
Content creation: Wrote over 200 pieces of signage, 6+ videos, 3 digital engagement experiences and multiple tactile engagement pieces for the Tech Experience, client booth, Tech Talks and challenge as well as online ads, brochure and web copy.
