
The Lightbox
Brand Strategy, Content and Narrative Strategy and Execution
The Opportunity: The Illumina Genomics Forum convened changemakers beyond those on the stage, so we wanted to keep the conversation going with a content capture opportunity that would feed a content calendar for months to come.
The Lightbox was an onsite production pod to capture conversations between industry and Illumina subject matter experts. 22 conversations captured to be calendarized and launched in support of organization’s key segments, innovation, and strategic imperatives and continue to reinforce Illumina as a thought leadership brand.
The Lightbox












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