Challenge: Create distinction and accelerate growth for the software brand in the least digitized industry globally where technology is seen as an interloper.
Insight: Tech is perceived a disruption to existing processes done by good people and handshakes.
Strategy: Get emotional, make InEight synonymous with the pride of a job well done — the brand of the people.
Roles: Provided campaign-level brand strategy for InEight Construction Technology.
Conducted primary and secondary research.
Created and produced content for inaugural industry leadership conference as well as the second year’s forum. Worked with C-level executives on presentation development as well as authored supporting event videos and materials.
Created engagement strategies for presence at external conferences as well.
