Challenge: Convene the the global genomics and bio-tech community to democratize genomics in the midst of a pandemic.

Insight: Scientists, clinicians, and health changemakers were hungry for a celebration of science a shared experience.

Strategy: Share the light by creating a virtual stage that spoke to the unique needs of the time, and the immense possibility ahead.

SPARK, the virtual event shined a light on global collaboration and featured the brightest minds in 5 thought-leader spotlight sessions, 5 content-focused discussions, an entertaining and inspirational close featuring Common.

Project Highlights

Created the strategic space and narrative vision for the first proprietary brand-level event for Illumina, biotech market leader. Architected digital conference content.
Researched and developed editorial angles, casting, and session format for over 12 sessions for luminaries including Bill Gates, Sanjay Gupta, Nobel Laureates Frances Arnold and Jennifer Doudna, Francis Collins, Sue Desmond-Hellmann and many more.
Provided creative direction during session shoots, coached panelists and moderators to ensure compelling end product was on narrative strategy and brand.
Became fluent in the genomics and bio-tech space. Taking it upon myself to educate on the science and the global market to identify industry trends, infrastructure, influencers and experts and to create a compelling agenda that garnered 9,500 registrants, nearly 5,000 daily attendees, and a 93% satisfaction score.

Keep Swinging for Fences

Bill Gates brought his singular lens of global health to inspire scientific and healthcare professionals to embrace unexpected collaboration of the pandemic, and continue to accelerate genomic technology to build a new generation of health solutions across the planet.

Nobel to Nobel

Nobel Laureates Jennifer Doudna and Frances Arnold in conversation. The idea was a no-brainer. The prep was inspirational. Minimal directing for the top-rated session of the event. Worked directly with Frances Arnold who does her own — everything.

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Futurecasting: Why Now is Just the Beginning

Taking on the transformative power of genomics I worked with the visionary panelists: Sue Hill, NHS England; Chris Mason, Weill Cornell Medicine; Charles Rotimi, National Institutes of Health; Michael Sherman, Harvard Pilgrim and Tufts Health Plan

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Worked directly with Sanjay Gupta on content terrain. Directed with conversation shoot and editing of this and all sessions for narrative flow.

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Oncogenomics: The Driver of Clinical Utility — A Panel featuring Christina Curtis, Stanford University; Elli Papaemmanuil, MSKCC, and Joel Dudley, Tempus

Precision Health, Are We There Yet? — a conversation taking stock of translational research and clinical utility of genomics featuring Nick Seddon, OPTUM; Paldeep Atwal, PWN Health; and Kaja Wasik, Variant Bio

Pipeline to Point-of-Care: Inclusive Healthcare Innovation — a forward-looking fireside exploring solution for inclusive healthcare from investments from the VC world to inclusive tech featuring Kimberly Wilson, HUED and Racquel Bracken, Venrock

SPARK

Challenge: Convene the the global genomics and bio-tech community to democratize genomics in the midst of a pandemic.

Insight: Scientists, clinicians, and health changemakers were hungry for a celebration of science a shared experience.

Strategy: Share the light by creating a virtual stage that spoke to the unique needs of the time, and the immense possibility ahead.

SPARK, the virtual event shined a light on global collaboration and featured the brightest minds in 5 thought-leader spotlight sessions, 5 content-focused discussions, an entertaining and inspirational close featuring Common.

Project Highlights

Created the strategic space and narrative vision for the first proprietary brand-level event for Illumina, biotech market leader. Architected digital conference content.

Researched and developed editorial angles, casting, and session format for over 12 sessions for luminaries including Bill Gates, Sanjay Gupta, Nobel Laureates Frances Arnold and Jennifer Doudna, Francis Collins, Sue Desmond-Hellmann and many more.

Provided creative direction during session shoots, coached panelists and moderators to ensure compelling end product was on narrative strategy and brand.